← Work · Dubai Racing Club · 2022
Dubai World Cup
The sonic identity of the world's richest horse race. "Dubai Millennium", a hero track and sonic logo built on hoofbeats and Arabic instrumentation, has scored every Dubai World Cup since 2022.
Draft. Chris to approve or rewrite.
Dubai Racing Club is home to the Dubai World Cup at Meydan. They needed a sound that could open a race night, sit under a highlights reel and still work as a six-second logo on a phone.
We wrote “Dubai Millennium”, named after the horse. The rhythm is a gallop, the drums are big, the instrumentation is Arabic, and the sound design layers in the crowd and the thunder of the field. Around it sits a variation system that has carried the brand through every World Cup since, including the 2025 closing ceremony with its record-setting drone show.
Silver for Best Audio Brand at the 2025 Transform Awards MEA.