Chris Atkins

Sonic branding and original music · Dubai · Still recording

Twenty years making sound brands are remembered by.

Co-founder and managing director of WithFeeling, Dubai. The theme song of a World Expo, a US number one, and the region's only sonic branding Clio.

or scroll to the work ↓

Twenty years, as a waveform

2003 → now · scrub it
2021This Is Our Time

  1. Strongroom, London

    Assistant engineer at twenty. Sessions for Ian Brown and the producers who taught me how a room should sound.

  2. BKP Group, Dubai

    Fifteen years and thousands of films in every language. Foley on a Tuesday, a feature mix on a Friday. Rose to creative director.

  3. The Hideout, Las Vegas

    Engineered with Kevin Churko on a Five Finger Death Punch album that went to number one in the US.

  4. Expo 2020 Dubai

    Creative senior manager. The brief: give a World Expo a voice.

  5. This Is Our Time

    Executive producer of the official theme song, No.1 on Apple Music, and the sonic identity behind six months of soundscapes across every public space.

    See the work →

  6. WithFeeling

    Co-founded the sonic branding agency. Google, Apple, Amazon, Ferrari. A remote team of eight.

  7. Busa Woodward

    Co-founded a studio for sound and media direction in multisensory spatial experiences.

  8. Gold, twice

    International Sound Awards gold for the Islamic Arts Biennale. Transform Awards MEA gold for Your Bazaar.

  9. A Clio

    The region's only sonic branding Clio, for the Islamic Arts Biennale. Still recording.

Selected work

10 films · full archive at WithFeeling

The story

London → Dubai → Las Vegas

I've spent twenty years making things you hear before you see. It started in London at Strongroom, as an assistant engineer at twenty, and led through fifteen years and thousands of sessions in Dubai to engineering a US number one record in Las Vegas.

At Expo 2020 Dubai I led the creation of the official theme song, produced the event's sonic identity, and designed the audio strategy across every public space for six months. In 2022 I co-founded WithFeeling, a remote-first sonic branding agency working with Google, Apple, Amazon and Ferrari. The UAE awarded me a Golden Visa for the body of work.

The full story
20+
Years in sound
No.1
Apple Music · Expo anthem
No.1
US charts · FFDP album
160+
Brand projects
Chris Atkins
Dubai, 2026

Thirty-four cities. Thirteen to go.

Been, 17 countries   Next

Been

  • Cambodia Siem Reap
  • France Paris
  • Georgia Tbilisi
  • India New Delhi
  • Italy Como, Florence, Milan, Naples, Positano, Rome, Venice
  • Japan Kyoto, Sapporo, Tokyo
  • Kyrgyzstan Bishkek
  • Oman Muscat
  • Philippines Batangas, Coron, Manila
  • Portugal Lisbon
  • Saudi Arabia Medina, Riyadh
  • Sri Lanka Colombo
  • Switzerland Bern, Geneva, Locarno, Lugano, Montreux, Zurich
  • Thailand Bangkok, Phuket
  • United Arab Emirates Dubai
  • United Kingdom London
  • United States Las Vegas

Next

  • Argentina Buenos Aires
  • Canada Vancouver
  • China Beijing, Chongqing, Shanghai
  • Egypt Cairo
  • Japan Osaka
  • Mexico Mexico City
  • New Zealand Auckland, Wellington
  • Portugal Porto
  • Spain Barcelona, Madrid

What I care about

4 things, for now

Recognition

2019 → 2026
  1. 2026Clio Music Awards · Bronze Islamic Arts Biennale, sonic branding. The only MENA agency recognised.
  2. 2026Transform Awards MEA · Gold Islamic Arts Biennale, best audio brand (business and corporate)
  3. 2026Transform Awards MEA · Silver Ministry of Tourism Saudi Arabia, best audio brand (consumer)
  4. 2025International Sound Awards · Winner Islamic Arts Biennale, audio branding
  5. 2025Transform Awards MEA · Gold Your Bazaar, sonic identity
  6. 2025Transform Awards MEA · Silver Dubai Racing Club, best audio brand
  7. 2024Music + Sound Awards · Winner twofour54, Destination Imagination
  8. 2023Amnesty Human Rights Press Award BBC World Service, Soccer Nuns
  9. 2021Apple Music · No.1 Expo 2020 Dubai, This Is Our Time
  10. 2021NYX Awards · Grand Winner TikTok, What Are You Waiting For?
  11. 2019MENA Effies · Grand Winner Almosafer, As Far As We Go

Heard by Google · Expo 2020 Dubai · Apple · Emirates · Amazon · Ferrari · TikTok · BBC · Microsoft · Saudi Vision 2030 · Marriott · Johnnie Walker

Speaking, press, juries,
advisory, collaborations.

One address for all of it. I answer myself, usually within a day.

chris@withfeeling.com