← Work · Expo 2020 Dubai · 2021
This Is Our Time
The official theme song of a World Expo, No.1 on Apple Music, and the sonic identity behind six months of soundscapes across every public space of the site.
Give a World Expo a voice. That was the job: a theme song the whole country could sing, a sonic identity that could live on a wristband scanner and a stadium PA, and six months of sound across every public space on a site the size of a city.
“This Is Our Time” went to number one on Apple Music. Behind it sat the less visible work: the sonic system, the audio strategy for the public realm, and a team producing thousands of pieces of content for the screens across the site, every day, for the full run.
Draft. Chris to approve, correct or strike every line before launch. Screen count to confirm: 300 or 500.