I've spent twenty years making things you hear before you see. It started in London at Strongroom, as an assistant engineer at twenty, and led through fifteen years and thousands of sessions in Dubai to engineering a US number one record in Las Vegas.

At Expo 2020 Dubai I led the creation of the official theme song, produced the event's sonic identity, and designed the audio strategy across every public space for six months. In 2022 I co-founded WithFeeling, a remote-first sonic branding agency working with Google, Apple, Amazon and Ferrari. The UAE awarded me a Golden Visa for the body of work.

In 2024 I co-founded Busa Woodward, for sound and media direction in multisensory spatial experiences.

Three things I'll say out loud

Sound is the most underused tool in branding. Brands govern their colour to the pixel and leave their sound to whoever is in the room on the last day.

On leadership. The discipline of staying steady on the outside while doing the hard, often anxious thinking on the inside. Disciplined, honest, driven is the standard I hold myself to.

On the region. Seventeen years in Dubai and a network across its music and cultural industries. On regional projects I work with local talent and cultural advisors, not outsider perspectives.

20+

Years in sound

No.1

Apple Music · Expo anthem

No.1

US charts · FFDP album

160+

Brand projects