← Work · Your Bazaar · 2024
Your Bazaar
A sonic logo you can sing. For the UAE's second-hand marketplace we taught the last phrase of "Happy Birthday" to say yourbazaar.ae, then built the clicks and cash-register cues around it.
Draft. Chris to approve or rewrite.
Your Bazaar is a marketplace for second-hand goods in the UAE. A new brand on radio needs people to remember a web address after one listen, so the sonic logo had to be a jingle, a call to action and a mnemonic at once.
We reimagined the final phrase of “Happy Birthday” and adapted it rhythmically to sing yourbazaar.ae, with regional endings for .me, .sa, .qa and .om, and a set of interface cues built from mouse clicks, doorbells and cash registers.
It launched on national radio in September 2024, reached more than three million listeners, and won Gold for Best Audio Brand at the 2025 Transform Awards MEA, the first time we had entered.