← Work · TikTok · 2021
What Are You Waiting For?
Sound design for TikTok's regional campaign: a minute of cuts, worlds and textures where the sound changes character every few seconds without feeling like a montage.
A campaign built from dozens of tiny worlds, each with its own physics. The sound design treats every cut as a door: the texture changes completely, but the rhythm underneath keeps walking, so a minute of chaos feels like one idea.
Draft. Chris to approve.